Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

Variety - Oct 11, 2026

Brazilian media powerhouse Globo arrives at Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded author Walcyr Carrasco. The melodrama stars a roster of some of Brazil’s biggest screen stars, including Chay Suede, Letícia Colin, Tony Ramos and Antônio Fagundes. The market marks Globo’s introduction of the telenovela to the international […]

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